Almost every trade-show table graphic is designed as a flat rectangle viewed from above — a view that exists only in the design software.

What a visitor actually sees

A vertical panel at roughly knee-to-waist height: the front drop.

The flat top is foreshortened to nothing from across an aisle; the drop is a small billboard.

Design the drop as signage

Primary mark large and centred on the drop, clear space around it, readable at five metres.

Details, patterns and secondary marks can live on the top for the people who reach the table.

Runner or throw?

A fitted throw brands the whole table and wins when you control the table. A runner wins when the venue’s table must stay visible, when one piece must fit many tables, or when kit space is tight.

We sell the runner and will still tell you when the throw is the right call.

Check the practical three

Double-ended top layout, weighted drop corners, and a fold pattern that irons out in a hotel room.

Show kit lives out of a case; specify for the case, not the studio.